#MAC COSMETICS ONLINE INDIA SHOPPING MAC#
Unsolicited endorsements from celebrities have helped MAC Cosmetics in reaching new heights. MAC’s motto is descriptive and reflective of its attitude as it proclaims All Ages, All Races, All Sexes. The company gives its customers a huge credit in its popularity as it has been able to carve such a distinctive place in cosmetic sector only because of the customer’s appreciation. It relies heavily on word-of-mouth publicity because as its popularity grew people started talking more about the brand and its qualitative products. MAC Cosmetics has created a name for itself by working with professionals from the world of fashion.
Promotions in the Marketing mix of Mac Cosmetics MAC Cosmetics also follows product line pricing at some of the times to garner better promotions and sales by offering complementary products and other incentives. Actually, its premium prices for premium products are the reason why consumers find MAC Cosmetics desirable and the great purchase.
Product prices are a bit higher than its competitors but the company is not worried as it is sure of its loyal customers. MAC has a portfolio that shrieks of high premium goods and hence the company has adopted a premium pricing strategy for all its products. People are willing to pay astronomical figures so that they can stay attached to this high-profile brand name. MAC Cosmetics is a classic and iconic brand that has a timeless quality attached to its brand power. It offers something that is unique and cannot be copied because it keeps on evolving with time. With a blend of design and quality, MAC Cosmetics has been able to create a solid image that has the power to differentiate itself from its competitors. In the beginning, its products were planned for professionals like make-up artists, actors and models but with time the company has diversified its target customers to include customers from the consumer market. MAC Cosmetics have a niche following in fashion and retail market. Price in the Marketing mix of Mac Cosmetics In the year 2017, MAC Cosmetics could be purchased via online method at Ulta Beauty. Products of MAC Cosmetics are available online via some specific channels only. MAC also offers consultation services which can be booked via the phone or its website. It has well-trained and excellent support staff that provide make-up lessons, application procedure as part of customer services. The company believes in building a direct relationship with its customers and offers personalized services. They can be only purchased via its personalized MAC stores and its authorized dealers House of Frasers, Debenhams and Selfridges. MAC Cosmetics does not offer its product items via unauthorized retailers or independent boutiques. Thirty of these stores are located in France and the rest in places like India, Canada, United States and Australia. In the 1990s it had one hundred stores and currently, the company owns one thousand independent outlets that are spread over seventy countries. The first store with MAC as a brand name was opened in Greenwich Village in the year 1991. Its headquarters base is at New York City in the United States. MAC Cosmetics started its journey from a counter in a departmental store in Toronto in Canada and with time has spread to other parts of the world. Place in the Marketing mix of Mac Cosmetics The product portfolio of MAC Cosmetics includesįace – Face palettes and kits, pigments and glitter, contouring and highlighting, face primer, concealer, bronzer and blush, powder and foundation. In December the collection was restocked because of such high demand. People gathered outside the stores for hours to make a purchase. In the year 2016, MAC Cosmetics launched its new collection MAC Selena and within a few hours, it was a total sold-out.
#MAC COSMETICS ONLINE INDIA SHOPPING SKIN#
The company have released tests that show a marked improvement in the firmness and smoothness of skin as well as wrinkle reduction after using MAC Cosmetics. It has gained a worldwide respect and recognition via its products. MAC Cosmetics started its journey by distributing its products between models, photographers and family members. Product in the Marketing mix of Mac Cosmetics
Product in the Marketing mix of Mac Cosmetics.
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